User Behaviour Analysis (UBA)
User behavior analysis (UBA) is the set of methods/techniques/mindset for collecting, combining, and analyzing quantitative and qualitative user data to understand how users interact with a product, and why. In our case it is the banking product e.g., credit card.
Why are users doing what they are doing and how to make sense out of it? Tracking collecting and assessing of users data and activities at the same time using Machine learning techniques.